Okay, so you’ve thought up the most delicious name for the firm that your heroine runs and you’re congratulating yourself for being so clever.
Huh!
Just check and there it is – already in use in the real world.
Drat!
Thinking cap on – the model’s, above, is very fetching. New name created and – just checked – no firm already in existence.
Yay! Back on track.
Anne